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BEYOND STEREOTYPES
Are you marketing to people or stereotypes? Sweeping generalizations result in crappy marketing campaigns, offend audiences and spark backlashes. So take the necessary steps to keep your personas real...
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ENTREPRENEURS: LEARN THE LANGUAGES OF LOVE
Many entrepreneurs love what they do, but they sometimes struggle with work-life balance. While you’re working hard to build your business, to live life fully, you also need to ensure your...
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BE YOURSELF. EVERYONE ELSE IS ALREADY TAKEN
We live in a world where consumers are starving for authenticity. Meanwhile, businesses continue to serve up homogenous content and brands. Why? To play it safe and fit in with the competition. To...
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DESIGN THINKING: INNOVATION (OR DIE), ON THE FLY
Design thinking is suddenly very trendy — again. What’s changed, and why now? For more deeply inquiring minds, this design thinking primer from Nielsen Norman Group goes into the historical...
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DOES USING BIG DATA FOR CONTENT GET YOU EXCITED?
It should, because big data is at the foundation of all the megatrends happening today, from social to mobile to cloud to gaming. And big data is not about the data at all, but about the analytics,...
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THE STRANGEST SECRET
The Strangest Secret is strange indeed, shared quietly amongst knowing entrepreneurs for decades. I first heard of it late last year during a meeting with successful business owners. They mentioned it...
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WHAT’S THE LINK BETWEEN COFFEE AND CREATIVITY?
How do you take your coffee? At Webcopy+, our web copywriters ingest coffee intravenously — but jokes (mostly) aside, what’s the link between coffee and creativity? More specifically, what’s the...
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ADAPT OR DIE: MEASURE YOUR CREATIVITY
Do you know exactly how creative you are? Creativity seems hard to quantify. But what if creativity can be effectively measured? And why is measuring creativity important? The Hook Some of you may...
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THE RELATIONSHIP BETWEEN CONTENT AND DESIGN
In an interview with Mahyar Saeedi at Designed to Speak, our Chief Content Strategist Rick Sloboda discusses the relationship between content and design, including content-first design. Rick Sloboda,...
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LESSONS FROM FREDDIE MERCURY: THINK BIGGER
Inspired by Bohemian Rhapsody, I reflected on how and why Freddie Mercury became a living legend, and continues to be celebrated as one of music’s greatest performers of all time. I believe it goes...
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